I learned the fastest path for a local shop to get ads running and driving real results. TikTok is a platform with over 1.5 billion monthly users and people spend nearly an hour there each day. That means attention is real and purchase signals follow. I’ll walk you through set up, creative tips, and simple…
how to advertise on google shopping for products is a practical path to faster traffic and clearer sales signals for your store. I’ll walk you through the steps I use when I set up a Shopping campaign. You’ll see where listings appear, what a clean product feed looks like, and the choices that affect cost…
I’ve run reddit ads for small shops and side projects, and they surprise people. The platform can drive real results fast if you pick the right audience and set clear goals. I’ll keep this short and practical so you can move from idea to launch without guesswork. I’ll set expectations first. Reddit reviews ads in…
What is the difference between traditional and digital ads? I’ll answer it plainly so you can use your budget better. I run a small shop and I’ve seen how marketing budgets shift. Traditional marketing uses offline media like TV, radio, print, billboards, and direct mail. These channels build broad reach fast but cost more up…
How to create a facebook ad campaign from scratch sounds technical, but you can get a clear, repeatable process in under an hour. I’ll walk you through Ads Manager so you can plan, set up, and launch ads that match your business goal. You’ll pick an objective, define an audience, set a budget, and publish…
how to run an effective retargeting ad campaign is a clear, step-by-step plan for bringing back visitors who left your website without buying. I’ll show you a simple setup that uses a pixel or tag, builds an audience, and sends people to pages that load fast and convert. I lean on first-party data and small-budget…
how to target different generations in your ad campaigns is a phrase you might have heard a lot, but I’ll strip away the noise and give clear steps you can use right now. I’ve run small marketing projects for local shops and startups. I’ll share practical, no-nonsense steps that respect each cohort’s values without relying…
how to optimize your landing page for conversions is a tight, practical skill that can change ad ROI fast. I’ll share one focused path you can follow today, with clear steps and real results that feel within reach. I write from hands-on work with small teams and solo founders. We cut clutter, matched messages, and…
I’ll show you how to calculate and improve click-through rate (CTR) without jargon, so you can spot which ads, emails, or posts actually pull people to your website. I track clicks divided by impressions as the core metric. It tells me if a message grabs attention and moves potential customers into a purchase path. Good…
how to find your target audience as a small business is the question I hear most from owners who want their marketing to actually pay off. I’ll walk you through clear steps that point at people who have the need, the desire, and the means to buy. You’ll use simple data from Google Analytics and…
I’ll walk you through the best free online advertising sites for small businesses that actually bring calls, clicks, and foot traffic without a budget. I’ve used simple steps that work with a phone camera and your website, so you can set up profiles fast and start getting attention. I spotlight social profiles, local listings, and…
I use the role of branding in a successful advertising strategy to show how a clear brand voice makes every ad easier to understand and remember. I walk you through simple steps that turn lookers into buyers. First, pick one plain promise your company can keep. Then repeat that promise across ads, on your site,…
how to develop a marketing strategy for a small business is the promise I make up front: a short, usable plan you can run with limited time and resources. I’ll walk you through real steps that fit most models and audiences. I use plain language and simple actions you can try this week. Start by…
I teach simple, proven moves you can use right now if you want more local customers without spending lots of money. Start by naming one clear goal, like more calls or walk-ins, and focus every action on that result. I’ll show quick marketing steps that work for small teams. Claim your Google Business Profile so…
I use clear metrics to show where ads win and where they fail. This guide names the core KPIs I track, how they map to each funnel stage, and the simple formulas I use every day. Only a minority of marketers—about 23%—feel sure they track the right KPIs. That worry ends when you set goals…
