Tag: Data-driven marketing

how to track tv advertising

How to Track TV Advertising: A Step-by-Step Guide

TV advertising delivers unmatched reach and credibility, but measuring its true impact often feels like guessing in the dark. Brands invest heavily in campaigns, yet connecting ads to real-world results—like website traffic, app downloads, or sales—remains a persistent challenge. If you’ve ever wondered whether your commercials are driving action or just fading into background noise,…

what do marketing mix models show advertisers

What Marketing Mix Models Show Advertisers | Ultimate Guide

In today’s crowded advertising landscape, rising costs and shrinking data visibility leave many teams guessing which campaigns actually drive results. Marketing mix modeling (MMM) cuts through the noise by analyzing historical performance across channels like TV, digital, and print. This approach transforms raw numbers into clear insights, helping you allocate budgets smarter—even as privacy changes…