Push notifications are an effective way to increase engagement and conversion rates. Up to 60% of web push subscribers register from their phone's browsers, and the average open rate for push notifications is 7.8%. Once a visitor has opted in to become a subscriber, you can send them real-time notifications with new content, offers, discounts and much more. Segmentation is one of the most basic mobile marketing tactics that allow marketers to personalize messages and deliver messages with the language that recipients will like.
Unscheduled, continuous and irrelevant push notifications always create annoyances among your audience. A single push notification to new subscribers during the first week after installing the app can increase retention rates by 71% in two months. Once you have experience and statistics about your campaigns, you can experiment with push notifications and create unique tactics to improve the performance of your campaigns. Personalizing push messages can improve CTR by providing relevant notifications to users to increase engagement.
When you send push notifications without relevance or personalization, people often choose to exclude them after a while. Not only does this improve your statistics, but it also saves you budget on push notifications if your pricing plan is tied to your current number of subscribers. Almost half of those who don't enable push notifications will be lost after just two sessions. It appears that senders and recipients differ in their interpretation of what qualifies as spam.
According to statistics from VWO Engage, users are more interested in receiving application push notifications from social media platforms. The e-commerce industry mainly uses push notifications to announce offers and discounts, and five out of six companies use them for this purpose. Push notification campaigns are an essential part of mobile marketing as they point to sustained growth. To maximize the effectiveness of your campaigns, it is important to understand what makes push notification a go-to strategy for sellers when it comes to driving user engagement and transactions. By segmenting your messages, personalizing them, and sending relevant notifications at the right time, you can ensure that your campaigns are successful.
