Advertising has been around for centuries, and its origins can be traced back to 19th century newspapers. Since then, companies have found other ways to reach customers, such as broadcast ads and online advertising. The history of advertising dates back to ancient civilizations, and it became a major force in capitalist economies in the middle of the 19th century. In the 20th century, advertising grew rapidly with new technologies such as direct mail, radio, television, Internet and mobile devices. The first step towards modern advertising came with the development of printing in the 15th and 16th centuries.
In the 17th century, weekly newspapers in London began to run advertisements, and by the 18th century such advertising was flourishing. In the ancient and medieval world, the advertising that existed was done by word of mouth. The first form of advertising was in ancient Rome, when Roman merchants announced their presence with a sign outside their shop. James Gordon Bennett Jr., publisher of the New York Herald, was one of the first to recognize the potential of advertising. He first limited the publication of an ad to two weeks and, later, to a single day, giving readers reason to read the ads more carefully.
He also started printing ads throughout his newspaper, including on the front page, thus treating the ads as news. To assure readers and, therefore, the sales of his newspaper, Bennett did not shy away from the sensational either in the news or in the advertisements. It broke with the typical approach of other publishers on political news and included stories from police archives, courts, sports, theaters and other events that had mass appeal. It was Bennett who paid the cost of sending Stanley to find Livingstone in Tanganyika in 1871, serializing the saga and keeping its readers entertained for months. One of the first inventions that had a significant impact on advertising was the invention of paper by Ts'ai Lun during the Han dynasty in 105 AD. On June 16, 1836, Émile de Girardin founded La Presse, the first newspaper that managed to reduce its price for the reader by subsidizing the subscription price through advertising. In response to widespread negative feedback from these first ads on smartphones, advertisers began to make their ads “mobile first”.
The chain reaction continued over the following year when Planet Oasis released the first version of PPC advertising and Open Text began selling paid ads. At the end of the 19th century in France, Charles-Louis Havas expanded the services of its news agency Havas to include advertising brokerage, becoming the first French group to organize. After these claims about the benefits of coffee for each and every one, the ad goes on to target specific types of consumers. Then a deeper look at how online advertising has completely revolutionized this practice over past few decades. Most advertising involves promoting a product that is for sale but similar methods are used to encourage people to drive safely, support various charities or vote for political candidates among many other examples. In terms of television and radio advertising it is essential that people are aware of all current trends and current issues in order to be able to discuss with others who may not know what is happening around them which could generate more viewers for advertisers since more people are now watching television than ever before (Horto & Ewing).Since China's entry into World Trade Organization (WTO) in 2002 its advertising industry has radically changed.
The middle of 19th century was era of newspaper but it was also era of newspaper advertising most effective and cost-effective method of advertising world had ever known. The 1994 launch North American Free Trade Agreement had dramatic impact on advertising industry in Mexico with its 130 full-service agencies and 270 smaller operations under auspices Mexican Association Advertising Agencies. Modern advertising began take shape with advent newspapers and magazines 16th and 17th centuries. Earliest identified example outdoor advertising medium printed poster Northern Song period consisting square sheet paper logo shape white rabbit center. Before there were only billboards used basic images text show what they were selling people; however now you can find advertisements around us such television radio online through websites such Facebook Instagram etc.
